With the ReadAnywhere mobile app, students can now read and complete SmartBook 2. For instructors, SmartBook 2. Creating accessible products is a priority for McGraw Hill.
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McGraw Hill has no control over and is not responsible for the content or accessibility of any linked website. After completing your transaction, you can access your course using the section url supplied by your instructor. Skip to main content x Sign In. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors.
Explores fundamentals and new marketing influencers and features comprehensive coverage, topics social media and marketing analytics and ethics integrated. Connect combines course management, reporting, adaptive technology. Deliver, personalize and measure your course with ease.
Lowest Price. Rent now. Listing page for eBook Subscription Program. Your monthly rental cart is already full. Click continue to view and update your selected titles. Back Continue.
Rent or purchase for a fraction of the printed textbook price Easily highlight, take notes and search Download the free ReadAnywhere App for offline access and anytime reading Watch a quick video to learn more Note: the eBook does not include access to Connect. If your instructor assigned Connect, click the "Digital" tab.
Rent for a fraction of the printed textbook price Rental transaction occurs through McGraw Hill's authorized rental partner. Purchase un-bound 3-ring binder ready textbook Flexibility and ease of selecting chapters to take where you want to go What are my shipping options? Personalize your learning, save time completing homework, and possibly earn a better grade Access to eBook, homework and adaptive assignments, videos, and study resources Download free ReadAnywhere App for offline access to eBook for anytime reading Connect may be assigned as part of your grade.
Check with your instructor to see if Connect is used in your course. Program Details. Michael Levy Michael Levy received an undergraduate and M. Learn more. How to Access Instructor Tools for your Course. Your text has great instructor tools — like presentation slides, instructor manuals, test banks and more.
Follow the steps below to access your instructor resources or watch the step-by-step video. To get started, you'll need to visit connect. If you do not have an account, you'll need to request one from your MH rep.
To find your rep — visit the Find Your Rep page. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.
With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics. What is ebook? An eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. An eBook reader can be a software application for use on a computer, such as Microsoft's free Reader application.
The most popular method of getting an eBook is to purchase a downloadable file of the eBook or other reading material from a Web site to be read from the user's computer or reading device.
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